Media sites often embed videos of artists they’re covering to help make the article more engaging. You can write this yourself, or include a quote about your music if you have one available. This way, if a journalist wants to describe your sound, you have already laid out a starting point. This could be about an upcoming album or a popular single if you’re including multiple tracks. Add some brief text that describes your music in your EPK as well. You will want to be sure that it’s an easy click to start listening. Your press kit should have a music player that plays your songs in full. So be sure to add songs that you feel best show you off as a musician. A promoter or music supervisor may not have heard your music before, and they may only listen quickly to the first track or two. Try Bandzoogle today!īecause your band EPK represents your musical identity, select your most popular tracks to include in your press kit. This should cover the needs of most industry folks, whether they’re looking to learn about you, promote your music, or advertise your upcoming show.ĭesign a professional press kit for your music in minutes. Including a square image, or a portrait image that can easily be cropped, will be useful for stories and social feeds. A horizontal image with some space around the edges of the subject (you!) to account for cropping will help your imagery appear professional on social media or music review websites. In terms of sizing, it’s a good idea to include vertical and horizontal options, plus a black and white image. If you’re focusing on promoting a new album to music reviewers, include photos that are on brand with that music, plus the album’s artwork. Posed band photos work well along with a live shot or two that convey your performance style. Your press kit should contain a variety of photos in different styles and sizes to accommodate different needs. The next thing an artist should put into an EPK is high-quality photos. Or, you can write out a medium length musician bio with your first paragraph as the pitch, keeping in mind someone may copy and paste parts of it.Īrtist EPK: Kim Yang 2. To keep your EPK looking streamlined, these versions of your musician bio can be added as downloadable files. In addition to your elevator pitch (1-2 sentences), you may want to include a short bio (1 paragraph), a medium bio (2+ paragraphs) and a long bio (3+ paragraphs). Keep in mind that bookers and festivals have different needs and word limits for bios, so it’s a good idea to include different versions in your EPK. This is your elevator pitch it’s the way you might introduce yourself quickly in person. Adding your bio upfront is a nice way to introduce yourself to a promoter or venue when they reach your EPK.Īdd a few sentences that say who you are, and mention your genre of music, plus a recent accomplishment. Start your press kit by writing a great musician bio. Now that you have an idea of what a band EPK is and what it’s used for, let’s see how to create the material you need to put in your press kit. These assets should be in a digital press kit: An effective band EPK will include everything the press needs to easily access all of the assets they might need to highlight your new music or project. You’ll want to tailor your press kit to your purpose, and add the material that will showcase your music and your career to date at its best. A band can use their EPK to help with booking shows, generating buzz around an upcoming album release, and as a way to share music with bloggers and journalists. What is an electronic press kit?Īn EPK, or electronic press kit, is a digital version of a promotional package that musicians used to mail out to venues, festivals, or talent buyers. They’ll want to find that information easily.Ĭreating a digital press kit, or EPK, as a page on your website is a surefire way to make sure your audience finds what they are looking for. Media might use your website to compile promotional material about your career, and your music. Your fans might go to your website to read your latest news, or to buy your new music, but event bookers might go to your website to see your performance history and watch videos of you playing. People with many different roles will visit your music website.
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